Have you noticed that literate header of the mail decides a lot. If in usual life you write a letter to your colleague with the subject “NAME, URGENT!”, then your letter will be highlighted.
In E-mail marketing these chips operate with the same success, but only if you use a smart approach to drawing the titles. Otherwise people will unsubscribe or send in “the most popular place ”.
Whatever unique information you have, it is important to properly convey it to your audience. And the header of the letter in the mailing – is the first thing where people look at. If it’s bad, you lose 10% to 50% of the attention of your audience.
So how is it necessary to compose literate titles for the letters in mailing?
There… Read More
I would like to emphasize that e-mail marketing should be distinguished from the so-called spam ( unsolicited e-mail – a mass mailing of promotional materials on the list, which usually consists of dozens of thousands of e-mail addresses collected by the special search engines).
If the company becomes the owner of a sufficiently large mail list, then spam can raise the attendance of its site for a few hundred people a day, but here it is important to note the fact that the vast majority of them will never come back to this site. Therefore, if the display of banners is not planned to do the main source of income, you should refrain from such practice.
Spam is contrary to netiquette, it gained notoriety, and the effectiveness of such mailings dropped significantly… Read More
You probably have heard about the e-mail-marketing. And most of you just believe that have learned the essential key to success and use it with great effectiveness. But I assure you, carrying your own business; you are fatally mistaken about its profitability!
You cannot even imagine that your business is in deep crisis. You accept for the success that breaks your business day in and day. You are on the verge of total collapse, and if you do not understand it, then very soon you will get off the stage and perish!
Let me explain what I mean. And now you will understand why your online enterprise needs repair!
So. Do you have a commercial site that sells a product with a good response to the advertisement. Draw a simple… Read More
In our country not everyone knows what the term «E-mail-marketing” means, and many people simply confuse it with spam (unsolicited mail). Meanwhile, this direction is now most important for those who want to keep pace with the times and quickly bring their information to users.
In this age of high technology it can be safely positioned e-mail-marketing as a low-cost but highly effective alternative to direct mail. The fact is that the proposal in email just as well falls directly to the recipient, and more likely will interest the reader than branding publications, aimed at the masses.
At the same time e-mail-marketing is a more promising line of business than traditional banner advertising, which has recently become less effective tool. It happens because of growing barrage of banners in recent times, due… Read More