Online Video Marketing

Published October 4, 2011

With the growth of the internet and technology, videos have increasingly become a more powerful tool in getting more leads and growing one’s business. The commercialization of video editing tools and ease of sharing videos via video sharing sites such as YouTube has made the growth of the video industry explode rapidly. Currently, it doesn’t matter if you are a small time marketer or a corporate giant, you stand lots of gain through leveraging on videos to grow your business. This article aims to uncover the strategies you can tap into to start making money through videos immediately. Let’s begin!

Introduction To Video Marketing
The trends of internet marketing have always been evolving. Back then, it was article marketing. Then came the paid advertising era of PPC and PPV. Today, we have Video Marketing.

What is video marketing?
Video marketing is the art of using videos to market and grow your business. This could be in the form of using videos for getting leads, building traffic or selling a video product. Video marketing is great because it has the ability to grow virally.

Viral marketing as in it spreads as fast and as widely as a biological virus, but in the marketing sense. This can help you reach a wide audience in a short amount of time and at a low cost. People love watching videos, so much more because you can incorporate visual and audio elements which can excite emotions and make content interesting. E-books are so yesterday and have a hard time keeping up with videos which have been getting better and better. One of the most useful sites out there is YouTube – The world’s largest video sharing site. We shall look into the power of YouTube in the next section.

Enter YouTube
As mentioned earlier, YouTube is the world’s largest video sharing website. Why are they called video sharing sites? Its because everyone who uploads videos are like a TV channel of their own – You can get subscribers and people who watch your videos can freely share it with others through a wide variety of social media sharing tools available. The popularity of YouTube has exploded, and businesses, big or small stand a lot to gain by tapping into this phenomenon. You YouTube allows you to upload videos for free, and if your videos meet their standards they will offer you a director’s status, where you can post up videos longer than 10 minutes.

One good thing about YouTube, is that you can post descriptions down at the bottom box of your videos. This allows you to draw traffic to your website and write descriptions about your videos. YouTube also has that added benefit of being owned by Google, the
largest search engine in the world. Because of that, YouTubes videos rank highly on Google, and you can draw tons of traffic by targeting keywords with high search volume and are related to your niche.

Basics Of Video Marketing
This chapter is about the basics of video marketing. For the purposes of this chapter, we will be focusing on using YouTube as the mainstay for marketing your business using videos. We have seen the potential of YouTube – Huge user base, easy to upload videos and easy to share them as well.

Here’s how you start marketing your business using YouTube:

Create a video worth of valuable content related to your niche
Make sure there’s a call to action at the end of the video
Upload your video to YouTube
Add a description below each video
Be sure to include a link to your website (traffic drawing purposes)
Share your videos with your target audience

Remember, a very important part of video marketing is the sharing component. Get your subscribers or followers to share your videos with others to get more views. The more views you get, the higher your video will be ranked.

YouTube alternative recommendation
Youtube is a great necessary place to host your videos but it is not the Only game in town. In fact, if you plan to place your video onto your website, YouTube is not recommended because the video player options are limited and clunky. Also, YouTube advertises with a large watermark on the bottom right making it a little unprofessional.

I recommend using GVO’s recently updated Easy Video Producer. This tool allows you to put professionally designed videos onto your web site with one click of a mouse. Record easily with a web cam Select from audio only or both audio and video Create your own titles, description and key words Over 100 Easy to use Professionally designed templates Easily Upload in minutes Record with camcorder and upload Community forums to share and learn In today’s social media marketplace everyone deserves to have videos on their web site, or their dead in the water!

We know how harsh that sounds but it’s true. Video converts sales 3 times better than ad copy alone.

You can check out this system here: Click Here!